Cookie Policy
This Cookie Policy explains how White Bridge Education (“we”, “us”, “our”) uses cookies and similar tracking technologies on www.whitebridgeeducation.com (the “Website”). It applies to all visitors, regardless of location, and reflects globally recognised data protection principles, including the EU General Data Protection Regulation (GDPR), India’s Digital Personal Data Protection Act, 2023 (DPDP Act), and the California Consumer Privacy Act (CCPA).
By continuing to use our Website, you agree to the use of cookies as described in this policy, except where we ask for your consent separately through a cookie banner
What Are Cookies
Cookies are small text files placed on your device when you visit a website. They help the website work properly, remember your preferences, and give us information about how the site is used. Similar technologies covered by this policy include web beacons, pixels, and local storage.
Types of Cookies We Use
We use the following categories of cookies on our Website:
| Category | Purpose | Examples | Retention |
|---|---|---|---|
| Strictly Necessary | Required for the website to function. Cannot be switched off. | Login sessions, security tokens, load balancing | Session or up to 1 year |
| Analytics / Performance | Help us understand how visitors use the site so we can improve it. | Google Analytics | Up to 2 years |
| Marketing / Advertising | Used to show relevant ads and measure campaign performance. | LinkedIn Insight Tag, Meta Pixel, Google Ads | Up to 2 years |
| Preference / Functional | Remember your settings and choices, such as language. | Cookie consent preferences, region settings | Up to 1 year |
Third-Party Cookies
Some cookies are placed by third-party service providers who help us run and improve the Website. These include:
- Google Analytics – to measure website traffic and usage patterns.
- LinkedIn Insight Tag – to measure the performance of our LinkedIn advertising.
- Meta Pixel – to measure the performance of our Facebook and Instagram advertising.
- Google Ads – to measure and improve our advertising campaigns.
These providers may set their own cookies and process data in line with their own privacy policies. We recommend reviewing their policies for further detail.
Legal Basis and Your Rights
Depending on where you are located, one or more of the following frameworks apply to our use of cookies:
- European Union / United Kingdom (GDPR): We rely on your consent for analytics and marketing cookies. You may withdraw consent at any time.
- India (DPDP Act, 2023): We collect and process personal data, including through cookies, based on your informed consent, and only for the purposes stated in this policy.
- United States – California (CCPA/CPRA): You have the right to know what personal information is collected and to opt out of the sale or sharing of your data, including through advertising cookies.
Regardless of location, you have the right to access, correct, or request deletion of your personal data, and to withdraw consent to non-essential cookies at any time. To exercise these rights, contact us using the details in Section 8.
Managing Your Cookie Preferences
When you first visit our Website, you will see a cookie banner allowing you to accept or reject non-essential cookies, and to manage your preferences by category. You can change your preferences at any time by clicking the “Cookie Settings” link in the website footer.
You can also control or delete cookies through your browser settings. Please note that blocking essential cookies may affect how the Website functions. Guidance for common browsers:
- Google Chrome: Settings > Privacy and security > Cookies and other site data
- Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy
- Microsoft Edge: Settings > Cookies and site permissions
Data Retention
We retain cookie data only for as long as necessary for the purposes set out in this policy, as summarised in the table in Section 2. Once the retention period expires, cookies are automatically deleted from your device or anonymised in our systems.
Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for legal, operational, or regulatory reasons. Any changes will be posted on this page with a revised effective date. We encourage you to review this policy periodically.
Contact Us
If you have questions about this Cookie Policy or wish to exercise your data protection rights, please contact us at:
White Bridge Education
Email: info@whitebridgeeducation.com
Website: www.whitebridgeeducation.com